Digital Work

Here, you'll find the visuals I created for the brands GreenBox Art + Culture and Oopsy Daisy - Fine Art for Kids. Intended for various sales and social media platforms, this encompasses everything from homepage carousel images, e-blast visuals, and marketing promotions to lifestyle room shots, product detail imagery, and automation processes.

Our homepage carousel images underwent monthly updates, featuring 4-6 images that highlighted new artworks, gift products, or ongoing sales. We also utilized smaller, product-focused images as the primary visuals that directed users to specific themed and product sections on our website. The fully branded Oopsy Daisy website (shown above) was incorporated into the GreenBox Art website around 2021. GreenBox closed in 2025 and unfortunately the site is no longer available to view.

I created each of the images shown using stock imagery combined with our product and packaging mockups and included text provided by our marketing department.

It's important to mention that our products showcase remarkable artwork from a diverse array of talented artists. The artwork featured on our products is copyrighted to the original artists and was not created by me (though I may have edited and manipulated the art to fit the product and better target certain customers).

Product Highlight Imagery

We created imagery without text as per the request of our Marketing Department, focusing on highlighting specific products for use in email and social marketing campaigns. These images were designed to be striking and attention-grabbing, with the intention of presenting our products in stunning and lifelike contexts to engage customers effectively.

Lifestyle Room Shots

In 2017, I led the undertaking of generating lifestyle imagery for our complete catalog of Canvas Wall Art & Mini Framed Canvas products. This resulted in the development of more than 350 .PSD files, each comprising layered 'Room Shots.'

These files incorporated meticulously edited stock photographs of interior spaces, accompanied by an adaptable art layer. This art layer served as a valuable resource for our design team, enabling them to craft dynamic lifestyle images showcasing the artwork in real-world scenarios. They are also frequently reused to create additional digital and print promotions.

Product Detail Imagery + Automation

One of the visually simplest images I created has become one of my favorite projects. To enhance customers' understanding of the canvas's depth and how the artwork extends along the sides of the frame, I crafted an image that effectively showcased the corner wrap of our stretched canvas pieces.

Although the image itself maintains simplicity, what truly distinguishes it is the adaptable nature of the file along with the Photoshop Action I created. This action can be implemented on any of the canvas print files, regardless of their dimensions, to effortlessly produce a consistent and accurate rendering of this image, uniquely tailored to the specific art piece, within seconds. We have generated over 30,000 images using this action to date.

Another favorite project involved the development of a dynamic set of images designed to convey the actual size of our canvas products by incorporating a human figure for scale reference. Through a suite of 4 Photoshop actions, I streamlined the process for all 50+ canvas sizes available in our product range, empowering our design team to effortlessly generate customized scale imagery with just a simple click of a button.

From the smallest 10x10" canvas to the largest 72x36".
Landscape, Portrait, or Square.

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