Embedded Files
From Catalogs, Postcards, Direct Mailers, Packaging, and Tradeshow Materials to Canvas, Paper, Vinyl, and Ceramics materials. In-house Production and Overseas. RGB-calibrated printers and CMYK press-ready files. I have worked with a vast amount of products and printing processes and feel comfortable trying out new print procedures and materials.
From Catalogs, Postcards, Direct Mailers, Packaging, and Tradeshow Materials to Canvas, Paper, Vinyl, and Ceramics materials. In-house Production and Overseas. RGB-calibrated printers and CMYK press-ready files. I have worked with a vast amount of products and printing processes and feel comfortable trying out new print procedures and materials.
Catalogs
Catalogs
GreenBox Art + Culture, along with their children's art line, Oopsy Daisy - Fine Art for Kids, produced regular print catalogs to market their products to their target customers. These catalogs have undergone significant evolution over the years. Initially, our graphic design team focused on creating more targeted direct-to-consumer catalogs and mailers that showcased a carefully curated selection of artwork. However, we eventually adapted them to serve as a valuable sales tool for our sales representatives, providing them with quick access to a broader range of our art and gift products with ready-to-scan barcodes to make sales quicker and more efficient.
The catalog creation process was a collaborative effort, with our in-house design team working closely together along with the marketing, sales, and IT teams to develop them. Each team member assumes responsibility for various sections of the catalog, and we distribute the workload for image creation evenly to prevent any team member from shouldering an excessive burden. Having worked at GreenBox for over 13 years, I have had a hand in every part of the catalog creation process. Most recently, I was in charge of the file setup and creation, flowing in product exports from our database and imagery created by myself and other team members. This also included organizing, assigning and delegating each task of the catalog to my other team members utilizing the project management website Asana.
Images above + below created by Brittany Routh
In the past, we distributed catalogs directly to consumers, and as a result, these catalogs had a more pronounced lifestyle focus. They were typically smaller in size, spanning 24 pages or less.
The catalog layouts were designed by incorporating imagery from photoshoots and product mockups, in addition to incorporating stock elements.
Packaging
Packaging
In early 2023, I spearheaded a redesign of the puzzle packaging in response to customer feedback. The customers expressed their desire to have the entire puzzle design displayed on the top of the box, as opposed to the previous design, which featured a larger image cropped on the sides to accommodate the box's varying proportions. As a passionate puzzle enthusiast myself, this project was both enjoyable and fulfilling. The new design incorporates the complete puzzle image, complemented by a color-coordinated border and a more straightforward, easily readable title and artist information. Unfortunately, the decision to cease manufacturing jigsaw puzzles was made before this design could be put into production, but it's a personal favorite of mine anyways.
The initial packaging design created by Christina Lutteroth and Jessica Kirkpatrick
Redesigned packaging
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